Just goes to show people are getting wiser to whacky claims about apparent fitness benefits of new fads, like toning shoes.
I like to think that eventually the cream rises to the top and people who don't have the best of intentions or ethics will be held accountable in some way. This ought to seal the deal for any of you thinking about buying toning shoes. Instead, get your butt to the gym and sweat and strength train and stop the hand to mouth reflex.
Shoes aren't the answer. The answer to a nice toned arss and sexy legs in within you. There are no short cuts.
PORTLAND, Ore. (AP) — Reebok will need to tone down advertising for its shoes that claim to reshape your backside.
The athletic shoe and clothing company will pay $25 million in customer refunds to settle charges by the Federal Trade Commission that it falsely advertised that its "toning" shoes could measurably strengthen the muscles in the legs, thighs and buttocks. As part of the settlement, Reebok also is barred from making some of these claims without scientific evidence.
"Settling does not mean we agree with the FTC's allegations," Dan Sarro, a Reebok spokesman, said in a statement Wednesday. "We do not. We have received overwhelmingly enthusiastic feedback from thousands of EasyTone customers."
It's the latest controversy surrounding so-called toning shoes, which are designed with a rounded or otherwise unstable sole. Shoemakers say the shoes force wearers to use more muscle to maintain balance and consumers clamored for them, turning toning shoes into a $1.1 billion market in just a few years. Companies such as Reebok, New Balance and Skechers have faced lawsuits over their advertising claims. But the FTC settlement, announced Wednesday, is the first time the government has stepped in.
And Kim, you and I both know your coveted ass has nothing to do with you wearing toning shoes.
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